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Paid Media Technical Specialist

VIN IQ
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Overview

We are seeking a Paid Media Technical Specialist to serve as the technical backbone of our paid media operations across Google Ads, Google Merchant Center, Google Analytics, Facebook Ads, and Microsoft/Bing Ads. This role requires a high degree of autonomy and the ability to independently identify, diagnose, and resolve technical issues that affect campaign delivery, pacing, and measurement accuracy. As the hands-on technical expert, you will apply deep platform knowledge to troubleshoot problems, optimize configurations, support campaign execution, and maintain reliable tracking and data integrity across all channels.

This position is centered on technical execution and operational efficiency, owning the configuration, troubleshooting, and performance stability of our paid media platforms. It does not focus on creative development or high-level strategic planning, but rather ensures that the systems powering our campaigns operate accurately, efficiently, and without interruption.


Key Responsibilities

Platform Expertise & Technical Troubleshooting

  • Act as the primary escalation point for technical issues across Google, Facebook, and Bing advertising platforms.
  • Troubleshoot campaign delivery problems, disapprovals, feed issues, tracking errors, and account configuration gaps.
  • Investigate underperforming campaigns, identify root causes, and provide actionable fixes.
  • Ensure platform settings, conversion actions, and optimization signals are configured correctly.

Tracking, Measurement & Data Integrity

  • Own the setup, QA, and maintenance of conversion tracking across platforms (GA4, Tag Manager, Meta Pixel, UET).
  • Validate accuracy of conversion data and investigate discrepancies.
  • Identify which conversions meaningfully support automated bidding strategies and ensure they are implemented properly.
  • Audit UTM parameters and ensure proper tagging consistency across campaigns.

Campaign Quality & Performance Management

  • Review campaigns regularly for issues related to pacing, impression share, bidding, audience targeting, and spend allocation.
  • Monitor performance trends and proactively flag anomalies or technical concerns.
  • Provide clear technical recommendations to improve efficiency, reliability, and measurement accuracy.
  • Support routine campaign management tasks to maintain positive performance outcomes.

Cross-Team & Customer Support

  • Collaborate with operations teams to resolve customer-support questions related to tracking, pacing, or configuration issues.
  • Assist with customer onboarding and technical integrations, including account setup and tracking configuration.
  • Help refine internal processes and documentation for campaign setup, troubleshooting, and measurement best practices.

Qualifications

Required

  • 3+ years of hands-on experience with Google Ads and GA4.
  • Strong working knowledge of Facebook Ads Manager and Microsoft Advertising.
  • Deep understanding of tracking systems (GTM, Meta Pixel, UET), attribution models, conversion setup, audience creation, and ad platform execution troubleshooting.
  • Ability to diagnose issues in platform configuration, campaign setup, delivery, or measurement.
  • Skilled at translating technical problems into clear, practical guidance.

Preferred

  • Experience with feed-based advertising or automated campaign systems.
  • Industry certifications (Google Ads, Meta Blueprint).
  • Agency or SaaS environment experience.

What Success Looks Like

  • Faster resolution of issues that impact campaign delivery or conversion tracking.
  • Higher campaign stability and fewer performance interruptions.
  • Strong data accuracy and consistency across analytics and ad platforms.
  • Reduced operational friction through clear technical ownership and proactive oversight.
  • Smooth customer onboarding and reliable technical integration outcome